There are a lot of products that are available in levels. You’ll find less expensive or “basic” models, pricier “premium” models, and sometimes there are several different products sprinkled in between, and it’s not always obvious when these words are gimmicks or genuine reasons to buy a more expensive product. So, what is the deal with paint?
In short, paint quality definitely matters. From color quality to longevity, more often than not, higher priced paints or “premium” products are going to produce better results, but that doesn’t mean you can’t ever get away with a less expensive paint. Other factors to consider include project type and the amount of work you are willing to put in.
Premium Paints and Applying Coats
Less expensive paints tend to be thinner, which means that you might need to apply a greater number of coats to achieve the look that you want, and in doing so, you may wind up buying more paint.
Premium paints, on the other hand, are manufactured to coat well. With better-quality pigments and finer pigment particles, the pricier paints can give you greater coverage and more intense colors in a fewer number of coats. They are also thicker, which makes for a more evenly-coated surface. For those reasons, the extra cost of a premium paint is offset by the extra time and paint you will need with a cheaper paint.
Making a Judgement Based on Project Type
When you consider that higher quality paints produce a more enhanced color and retain their quality for longer periods of time, certain projects may require you to shell out some additional cash for paint. For example, when you are painting your business, a frequently visited room in the house, or the exterior of a property, you want things to look as good as you can.
Exterior surfaces also call for high-quality paint because you need something that can withstand the abuse of the changing weather conditions. Premium paints can last up to twice as long as a less expensive paint, even harsh conditions, without chipping, cracking, or fading.
What about Primer?
Whether or not you buy primer can impact your paint decision as well. Primers are meant to create an even, unblemished surface and prevent the paint from absorbing into the wall. Generally, the less expensive the paint, the more important primer becomes. Priming the surface may save you a coat or two, but will ultimately run your material cost up.
Consider a Primer and a Mid-Priced Paint
Premium paints will undoubtedly produce satisfying results, and they are more likely to retain their quality as years go on. They will save you time spent on applying coats, and they will save you from having to buy additional paint to make up for low quality.
However, if the “premium” version is the most expensive, it may not be entirely worth it. You can find good paint at mid-range prices, and with a cheap primer, you shouldn’t need to apply more than two coats of paint. Some paint/primer combos are also effective, and with a high-quality paint, you may even get away with a single coat.
Marc Poulos began his real estate and financial services career, but he soon realized that his true passion was beautifying homes. He started working with various small craftsman shops before serving an apprenticeship with the Ritz Carlton Hotel in Chicago. His commitment to excellence won him Top Apprentice from Washburne trade school in Chicago – the country’s premier school of its kind.
